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Begin Here

A great idea is in fact worth on it’s own; ZERO. Nada. Nothing.

Ideas need action / execution and:

  • a driving entrepreneur who can hustle
  • capital
  • business acumen
  • timing
  • some luck

Mostly the driving entrepreneur!

If you’ve been one of these for long enough (or your partner is one), you would definitely need a laugh!

We are based in Queensland Australia where all design work is done, however our product partner is in Detroit US. All orders orders and returns are processed by our product partner in Detroit, USA. If you are in the US, you’ll get your items quickly, but we are able to ship globally.

Welcome to … start-up life reality.



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